The Outlets of Colorado are a favorite shopping mecca for locals as well as a top-tier tourist destination. The Outlets wanted to retain their established brand, yet needed to stand out from the overload of back to school ads, yet wanted a new way to attract new business. Propaganda Labs created billboards to show the wide scope of products available, but to also communicate to people driving by at 65 mph. The solution was to playfully expand on the usual "road side services" icons.
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