The Outlets of Colorado are a favorite for locals and a top-tier tourist destination. The Outlets retained their established brand, yet needed to stand out from the overload of back to school ads, so Propaganda Labs created a look and feel that would appeal to the gen-Y set. Direct mail, direct digital (HyperMail) and newspaper inserts drove traffic to a custom promo site, which had custom tools to manage giveaways. This resulted in one of the most successful campaigns in the Outlets history.
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