| Gavin Newsom for Governor 2010Propaganda Labs was hired to create an identity for SF mayor Gavin Newsom's California Gubernatorial campaign. We created hundreds of logos in the process, then 6 of our designs became 6 "candidates" in a web "election". The story made the L.A. Times, which featured samples of our logo work.
"We've gotten over 4,000 votes, and the blog post on the LA Times. Thank you so much for all of your help with this, it's greatly appreciated."
~Nick Clemons
Campaign manager,
Gavin Newsom 2010
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The "elected" design:
L.A. Times Excerpt:
"In classical Greek, logos generally means the expression of thought through speech, but in advertising and especially politics, it has come to mean the basic symbol that will define and carry a campaign and build the buzz so important to sales – or election.
San Francisco Mayor Gavin Newsom is going one better, holding an election for people to chose the image that will mark his race for the Democratic nomination for governor and then for the California general election in 2010 if he captures the nod.
“How you campaign says a lot about how you will govern, once elected,” according to a letter attributed to campaign manager Nick Clemons. “So we’re going to do things differently. Usually, the process of deciding on a campaign logo is a big, guarded secret. Well, not this time."
(Read the full story here)
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